I use a psychology of business approach to assist start-up business owners to understand the foundations of psychology that permeate all business endeavors. There isn’t an area of a business's success that isn’t rooted in psychology.
Knowing how to break into and remain a presence in a market plays on understanding markets. The most successful marketing incorporates a mixture of a few tried & true psychological principles- using calculable human nature to create better and more successful business practices. Understanding what drives people helps business owners in all areas- from keeping employees happy to strong sales numbers.
It is my opinion that this psychology of business approach should create the foundation for guiding the creative e.g. media assets, as well as the operational structure of the business. The importance of this can't be understated.
I find coaching very rewarding because I love to share what I know, shortcuts learned (sometimes the hard way), and collaborate. I like to challenge my clients to see options in different ways and to always be curious. I often remind people that flexibility is a strength in business. Rigidity eventually breaks. Assisting with developing a company's foundational set-up is rewarding. And helping develop the brand's identity and the creative suite is where the perk is for me.
"Satisfaction in what I do day-to-day is paramount."
"Myra would skip school, steal a newspaper, and circle job ads." says mom. At 14 you could find Myra sitting at a park making budgets and deducting fake taxes from a fake income. Though she was strong in school, it wasn't for her. So got into the workforce full-time and was in fast food shift management by 15. By 18 she was self-employed and has never looked back.
Her first business was an independent film production company in Los Angeles- "an invaluable, thrilling trial-by-fire" education that set the foundation for how she has pursued business. Though she liked producing "shorts" & documentaries, the industry didn't fit with her greater life wants. So she stopped producing, got into a more flexible approach to earning money- real estate- and she went traveling!
Then Hurricane Katrina hit. The government's inaction propelled her to help the victims of Katrina. She co-founded an emergency disaster relief NFP where she found herself truly alive at work. It now serves people internationally.
At 30 with the downturn in the economy, she seized an opportunity and moved to New Zealand where she took up surfing and fell in love with the land. She wanted to stay, so she needed a visa. The only way she could get a visa was to start a business. So she looked for a "market void" and found one.
She started an unfunded niche flooring business championing sustainability marketed to architects & interior designers. Natural Timber Floors, Ltd (NTF) designed products, imported, and project managed each installation across upmarket residential and commercial projects. Myra recalls with a smile on her face that her first desk was an ironing board with a yoga ball as a chair, and a post-it on the wall that read, "Official Desk of Natural Timber Floors". It was a simple thus very low liability business structure utilizing branded subcontractors. NTF was well-known almost overnight garnering some of the largest contracts in the country. The business grew 300% YOY. Then, a handful of years in she was starting her family and it was time to return home to the US.
Back at home, with a new daughter in tow, combining her real estate and subcontracting project management experience she started a construction project management company combining in-house interior design. Clients loved having both trades under one roof eliminating the common problems of design fighting with function. This business allowed her the control over her schedule that she wanted as a new mother. She was able to run away to the park mid-day and cuddle before naptime.
Through the years many have sought her out to consult with regarding their career and business endeavors. During Covid Myra decided to leave the Northeast and move back to Ventura, CA. With that, she transitioned to consulting full-time.
It is the start-up phase of business that gets her fired up the most. And she gets excited about teaching people that hard work combined with intentional structuring can lead ultimately to a more rewarding work/life balance. "Work is fun, but it's even more fun when you have enough time off!"